Last Updated: September 29, 2026

Black Project LLC (“Black Project,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit blackprojectsup.com, purchase our products, create an account, contact us, subscribe to our communications, participate in promotions, or otherwise interact with Black Project.

1. INFORMATION WE COLLECT

The information we collect depends on how you interact with Black Project.

Information You Provide to Us

We may collect:

• Name
• Email address
• Telephone number
• Billing and shipping address
• Country or location
• Account login and profile information
• Order and purchase historyProduct selections and preferences
• Company or business information
• Website or social media information you voluntarily provide
• Information submitted when requesting product advice or customer support
• Warranty, return, replacement, and service information
• Survey, promotion, or questionnaire responses
• Paddling interests and preferences
• Information about how you heard about Black Project
• Communications you send to us

When you purchase from Black Project, payment information is processed through our payment providers. We do not generally receive or store complete credit or debit card numbers.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information including:

• IP address
• Browser type and version
• Device type and operating system
• Approximate location derived from your IP address
• Referring website or source
• Pages and products viewedLinks and advertisements clicked
• Shopping cart and checkout activity
• Purchase and conversion information
• Date and time of visits
• Cookie and similar technology identifiers
• Other information about how you interact with our website

We use cookies, tags, pixels, and similar technologies to collect some of this information.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

• Process, fulfill, and manage orders
• Process payments
• Arrange shipping and delivery
• Provide order and tracking updates
• Create and manage customer accounts
• Provide customer service and product recommendations
• Respond to questions and communications
• Process returns, warranties, replacements, and other after-sales support
• Personalize your experience with Black Project
• Understand customer interests and product preferences
• Operate promotions, discount programs, surveys, and other offers
• Send marketing communications where permitted
• Measure the effectiveness of our marketing
• Understand how customers use our website
• Improve our website, products, services, and customer experience
• Detect and prevent fraud, misuse, and security incidents
• Maintain accounting, tax, and business records
• Comply with legal and regulatory requirements
  Establish, exercise, or defend legal claims
• Where applicable law requires a legal basis for processing, we may rely on performance of a contract, compliance with legal obligations, our legitimate business interests, or your consent.

3. ORDERS, PAYMENTS AND SHIPPING

When you place an order, we collect information necessary to complete your purchase, including your contact details, billing and shipping information, products ordered, and transaction information.

Payments are processed through third-party payment providers. Depending on the payment method you select, your information may be processed by your card issuer, digital wallet provider, or other payment service.

We share information necessary to deliver your order with shipping and logistics providers. This may include your name, address, telephone number, email address, order details, and other information required for delivery, customs clearance, tracking, and related services.

4. EMAIL MARKETING AND PROMOTIONS

You may choose to provide your email address to receive Black Project news, paddling information, product launches, promotions, and other marketing communications.

We may also collect information you voluntarily provide as part of promotions, forms, or questionnaires, such as your paddling interests, product preferences, or how you first heard about Black Project. We may use this information to better understand our customers and make our communications more relevant.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing communications.

Unsubscribing from marketing does not prevent us from sending necessary transactional or service communications such as order confirmations, shipping updates, warranty communications, account notices, or responses to customer service requests.

5. COOKIES AND SIMILAR TECHNOLOGIES

Black Project uses cookies and similar technologies to operate our website and online store, remember preferences, understand website usage, measure performance, and support our marketing and advertising.

These technologies may include cookies, tags, pixels, and similar identifiers.

We use these technologies for purposes including:

• Essential website and ecommerce functionality
• Shopping cart and checkout operation
• Customer account functionality
• Website security
• Analytics and performance measurement
• Understanding customer journeys
• Measuring advertising effectiveness
• Marketing and advertising

Some technologies are necessary for the website to function. Other technologies, including certain analytics and advertising technologies, may be optional depending on your location and applicable law.

Where required by applicable law, we request consent before using non-essential cookies or similar technologies.

You may manage cookies through your browser settings and, where available, through privacy or cookie preference controls provided on our website.

6. ANALYTICS AND ADVERTISING

We use analytics and advertising services, including Google Analytics and Google Ads, to understand how people find and use Black Project’s website, measure website and marketing performance, measure purchases and other conversions, and improve our advertising.

These services may use cookies and similar technologies and may receive information such as your IP address, device and browser information, pages and products viewed, website interactions, advertising interactions, and purchase or conversion information.

Depending on your consent choices and applicable law, information collected through these technologies may be used to measure advertising performance, understand customer behavior, create advertising audiences, and provide advertising that may be more relevant to you.

Where required, we use consent controls to communicate your privacy choices to our analytics and advertising providers.

Depending on applicable privacy law, certain advertising activities may be considered “sharing” personal information even when personal information is not sold for money.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to service providers and other parties that help us operate Black Project, including providers of:

• Website hosting and ecommerce services
• Payment processing
• Shipping, fulfillment, and logistics
• Customer relationship management
• Email and marketing services
• Advertising and analytics
• Customer support
• Information technology and security
• Accounting and financial administration
• Professional and legal services

These providers may process information on our behalf or, in some circumstances, for their own purposes subject to their own privacy policies and applicable law.

We may also disclose information when required by law, to protect Black Project or others from fraud or security threats, to enforce our agreements, or in connection with a merger, financing, acquisition, restructuring, or sale of some or all of our business or assets.

8. SALE OR SHARING OF PERSONAL INFORMATION

Black Project does not sell customer personal information for money.

However, certain uses of advertising and analytics technologies may constitute “sharing,” “sale,” or targeted advertising under some U.S. state privacy laws even when no money is exchanged.

Where applicable law provides an opt-out right, we will provide an appropriate method for exercising that right.

Where required by applicable law, we will recognize applicable browser-based opt-out preference signals, such as Global Privacy Control.

9. INTERNATIONAL CUSTOMERS AND DATA TRANSFERS

Black Project is based in Maui, Hawaii, USA and serves customers worldwide.

If you are located outside the United States, your personal information may be transferred to and processed in the United States and other countries where Black Project or our service providers operate.

Data protection laws in these countries may differ from those in your country.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

10. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information and why we hold it. Factors we consider include:

• Maintaining order and transaction records
• Providing customer service
• Supporting warranties and product service
• Maintaining customer accounts
• Tax and accounting requirements
• Fraud prevention
• Legal and regulatory requirements
• Resolving disputes and enforcing agreements

When information is no longer reasonably required, we may delete or anonymize it, subject to applicable legal requirements.

11. YOUR PRIVACY RIGHTS

Depending on where you live, applicable privacy laws may provide rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request information about how we collect, use, or disclose your information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request a portable copy of certain information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of certain targeted advertising, sale, or sharing of personal information
• Appeal certain decisions regarding a privacy request where applicable
• Lodge a complaint with an applicable data protection authority

These rights are subject to applicable law and certain exceptions.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a privacy request, please contact us using the information provided at the end of this policy. We may need to verify your identity before processing certain requests.

12. CALIFORNIA PRIVACY RIGHTS

California residents may have additional privacy rights under California law, subject to the applicability of those laws and relevant exceptions.

These may include rights to know, access, correct, or delete certain personal information and to opt out of certain sales or sharing of personal information.

Where required by applicable California law, we will recognize qualifying Global Privacy Control signals as requests to opt out of the sale or sharing of personal information associated with the browser or device sending the signal.

California residents may contact us using the information below to exercise applicable privacy rights.

13. EUROPEAN ECONOMIC AREA AND UNITED KINGDOM

If you are located in the European Economic Area or United Kingdom, applicable data protection laws may provide additional rights regarding your personal information.

Depending on the circumstances, our legal basis for processing personal information may include:

• Performing a contract with you, such as processing and delivering your order
• Complying with a legal obligation
• Our legitimate interests in operating, securing, and improving our business
• Your consent

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You may also have the right to complain to the data protection authority responsible for your jurisdiction.

14. SECURITY

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.

However, no internet transmission, website, or electronic storage system can be guaranteed to be completely secure.

15. CHILDREN’S PRIVACY

Black Project’s website and online store are intended for a general audience and are not directed toward children under 13.

We do not knowingly collect personal information directly from children under 13.

If we learn that we have collected personal information from a child in circumstances where parental consent was required, we will take appropriate steps to delete it.

16. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, social networks, payment services, and other external services.

Those services operate under their own privacy practices and policies. Black Project is not responsible for the privacy or security practices of third-party websites and services.

We encourage you to review their privacy policies before providing personal information.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, business practices, or legal requirements.

When we update this policy, we will revise the “Last Updated” date at the top of the page.

Material changes may also be communicated through our website or by other appropriate means.

18. CONTACT BLACK PROJECT

Questions about this Privacy Policy, our privacy practices, or requests relating to your personal information can be submitted through our website.

Black Project LLC
Maui, Hawaii, USA

Please use the Contact Us page on our website to contact us regarding privacy matters.