Which Hydro?
WHICH HYDRO?
With three paddles in the Hydro collection how do you select the right one for your paddling needs?
The combination of Advanced Flow Technology (AFT) and Power Scoop Technology (PST) results in significantly less paddler fatigue – enabling you to paddle longer, faster and more often than ever before.
Which Hydro?
The combination of Advanced Flow Technology (AFT) and Power Scoop Technology (PST) results in significantly less paddler fatigue – enabling you to paddle longer, faster and more often than ever before.
THE FASTEST SUP FIN
our smallest, lightest & fastest sup race fin, the condor is for paddlers looking for that extra gear.
Surge | Reviewed
SURGE | Reviewed
What Customers Say About Our Surge SUP Surf Paddle
The combination of Advanced Flow Technology (AFT) and Power Scoop Technology (PST) results in significantly less paddler fatigue – enabling you to paddle longer, faster and more often than ever before.
Reviewed: Hydro FlowX
REVIEWED:
HYDRO FLOW-X
The response to our new Hydro FlowX has been overwhelming
The combination of Advanced Flow Technology (AFT) and Power Scoop Technology (PST) results in significantly less paddler fatigue – enabling you to paddle longer, faster and more often than ever before.
Pandemic paddler
PANDEMIC PADDLER, NOW WHAT?
WELCOME TO A SUPPORTIVE SUP COMMUNITY
The combination of Advanced Flow Technology (AFT) and Power Scoop Technology (PST) results in significantly less paddler fatigue – enabling you to paddle longer, faster and more often than ever before.
Hydro SprintX
NEW PADDLE FOR SPRINT RACING
Introducing the Hydro Sprint-X SUP Race Paddle DESIGNED WITH Arthur Arutkin
The combination of Advanced Flow Technology (AFT) and Power Scoop Technology (PST) results in significantly less paddler fatigue – enabling you to paddle longer, faster and more often than ever before.
PowerGrip
THE POWER IS IN YOUR HANDS
NEW PowerGrip Handle Will Maximize Your Performance
The combination of Advanced Flow Technology (AFT) and Power Scoop Technology (PST) results in significantly less paddler fatigue – enabling you to paddle longer, faster and more often than ever before.
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THE BLACK PROJECT ADVANTAGE

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SUP ARTICLES

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SUP Stroke Tips With Seychelle: The Choke Stroke

What is the purpose of this stroke? The “choke stroke” is used when having a shorter paddle length would be beneficial. By grabbing the paddle shaft underneath the handle, rather than on top of the handle, you are effectively shortening the length of your paddle by 2-3 inches. How often do you use this stroke? I use this stroke fairly often during a paddle, but not for long periods of time. It is for those short spurts when getting lower to the water has its advantages. In what paddling scenarios is this stroke most effective? I use the choke stroke most often when I am paddling upwind. Since a “shorter” paddle allows for quicker, more dynamic strokes, it combats the reduced glide felt when paddling into wind and chop. The faster you can get your paddle out and back into the water, you lessen the wind’s ability to slow you down. Additionally,

Read More >>

Pay in 4: Paddle Now, Pay Later with Klarna

If you’re passionate about paddling, you owe it to yourself to get the best equipment. Settling for a cheaper paddle or fin setup may initially seem cost effective, but you’ll pay for that “savings” on the water. There’s a reason that top professional paddlers including reigning APP World Champion Seychelle Webster choose Black Project––there’s simply no substitute for performance. To ensure price doesn’t get between you and your dream paddle or fin, we’ve partnered with Klarna to give our paddlers the option to split their Black Project purchase into 4 interest-free payments. Shop Black Project’s 2021 Paddle and Fin Collection How to checkout with Klarna Add item(s) to your cart and select Klarna at checkout. Enter your debit or credit card information. Pay later in 4 installments. The first payment is taken when the order is processed and the remaining 3 are automatically taken every two weeks. You shop, you choose how

Read More >>

Black Project and Paddle Logger Launch New Collaboration

If you’re serious about becoming a better paddler, you need to start tracking your training sessions. Analyzing paddle data not only helps you understand the impact of specific technique or equipment adjustments on your overall speed, but also motivates you to keep pushing and getting faster. To ensure our paddlers are set up for success, Black Project has partnered with Paddle Logger to offer a free six-month trial of their Pro Subscription to all Hydro FlowX paddlers. Designed exclusively for paddlers, this award-winning app will help you easily and accurately track paddle sessions, while also sharing real-time updates with friends and family. Easily Track and Share Your Paddle Sessions Unlike other training apps that distract from the task at hand, Paddle Logger keeps it simple and user-friendly. Compatible with the Apple Watch or iPhone, simply tap the GO button and you can get started logging your session. Once underway, Paddle

Read More >>
Black Project SUP founder Chris Freeman

Meet Chris: Get to Know Black Project Co-Founder Chris Freeman

Since a young age, Black Project co-founder Chris Freeman has been passionate about watersports. A competitive career in windsurfing first brought him to Maui at 18 years old and the experience was life changing. While Freeman would eventually return to the U.K. to build a successful career in Education, Maui kept calling him back. The pull of the water proved too strong. After his long-time friend Tom Hammerton began designing specialized windsurfing fins, the duo decided to take a chance and go all-in––Black Project was born. Over the past decade, the company has grown to become a leader in both windsurfing and standup paddling industry. While World Championships and high-performance paddles and fins have become synonymous with the Black Project name, Freeman never lost sight of those humble roots and his original goal: Help more people enjoy the experience of being on the water. What was your career path/background before

Read More >>
How To Measure SUP Paddle Shaft Stiffness

How To Measure SUP Paddle Shaft Stiffness

Understanding shaft and SUP paddle flex will help you make an informed paddle buying decisions; remember that in general, heavier paddlers need a stiffer shaft whereas lighter paddlers need a softer shaft. To be able to compare shafts we need a precise way of measuring flex. By understanding how shafts bend under load we are able to fine tune your paddling experience. To measure the flex of our shafts we: Support the shaft at two pivot points 150cm apart. Apply 50kg of force to the center of the shaft. Measure the deflection in millimeters. What do the numbers mean? A shaft with a rating of 75 bends 75mm when the 50kg force is applied. What is considered a stiff, medium or soft shaft? Stiff = < 65 Medium = 65 to 105 Soft = > 105 Need help choosing a paddle? ASK A QUESTION Learn more about paddle and shaft

Read More >>
How Does Paddler Height & Weight Affect SUP Paddle Shaft Flex Choice?

How Does Paddler Height & Weight Affect Shaft Flex Choice?

Too many paddlers are risking injury––because they’re using a paddle that isn’t tailored to their size and needs. And while paddle length and blade size get most of the attention when it comes to customization, shaft flex is just as important. Your height and weight makes a huge impact on the amount of shaft flex you generate, which in turn, makes a huge impact on your paddling comfort, board speed, fatigue and risk of injury. To better understand how to strike the optimal balance between paddle shaft rigidity and flex, this guide will explain some basic paddle physics concepts and answer your shaft questions. Learn more the benefits of smaller, shorter and softer paddles.  How Does Body Type Affect Shaft Flex? Let’s start with a quick physics experiment. Take an uncut paddle at 87 inches, hold it at the top and feel the flex as your bottom hand applies force

Read More >>

SUP Stroke Tips With Seychelle: The Choke Stroke

What is the purpose of this stroke? The “choke stroke” is used when having a shorter paddle length would be beneficial. By grabbing the paddle shaft underneath the handle, rather than on top of the handle, you are effectively shortening the length of your paddle by 2-3 inches. How often do you use this stroke? I use this stroke fairly often during a paddle, but not for long periods of time. It is for those short spurts when getting lower to the water has its advantages. In what paddling scenarios is this stroke most effective? I use the choke stroke most often when I am paddling upwind. Since a “shorter” paddle allows for quicker, more dynamic strokes, it combats the reduced glide felt when paddling into wind and chop. The faster you can get your paddle out and back into the water, you lessen the wind’s ability to slow you down. Additionally,

READ MORE »

Pay in 4: Paddle Now, Pay Later with Klarna

If you’re passionate about paddling, you owe it to yourself to get the best equipment. Settling for a cheaper paddle or fin setup may initially seem cost effective, but you’ll pay for that “savings” on the water. There’s a reason that top professional paddlers including reigning APP World Champion Seychelle Webster choose Black Project––there’s simply no substitute for performance. To ensure price doesn’t get between you and your dream paddle or fin, we’ve partnered with Klarna to give our paddlers the option to split their Black Project purchase into 4 interest-free payments. Shop Black Project’s 2021 Paddle and Fin Collection How to checkout with Klarna Add item(s) to your cart and select Klarna at checkout. Enter your debit or credit card information. Pay later in 4 installments. The first payment is taken when the order is processed and the remaining 3 are automatically taken every two weeks. You shop, you choose how

READ MORE »

Black Project and Paddle Logger Launch New Collaboration

If you’re serious about becoming a better paddler, you need to start tracking your training sessions. Analyzing paddle data not only helps you understand the impact of specific technique or equipment adjustments on your overall speed, but also motivates you to keep pushing and getting faster. To ensure our paddlers are set up for success, Black Project has partnered with Paddle Logger to offer a free six-month trial of their Pro Subscription to all Hydro FlowX paddlers. Designed exclusively for paddlers, this award-winning app will help you easily and accurately track paddle sessions, while also sharing real-time updates with friends and family. Easily Track and Share Your Paddle Sessions Unlike other training apps that distract from the task at hand, Paddle Logger keeps it simple and user-friendly. Compatible with the Apple Watch or iPhone, simply tap the GO button and you can get started logging your session. Once underway, Paddle

READ MORE »
Black Project SUP founder Chris Freeman

Meet Chris: Get to Know Black Project Co-Founder Chris Freeman

Since a young age, Black Project co-founder Chris Freeman has been passionate about watersports. A competitive career in windsurfing first brought him to Maui at 18 years old and the experience was life changing. While Freeman would eventually return to the U.K. to build a successful career in Education, Maui kept calling him back. The pull of the water proved too strong. After his long-time friend Tom Hammerton began designing specialized windsurfing fins, the duo decided to take a chance and go all-in––Black Project was born. Over the past decade, the company has grown to become a leader in both windsurfing and standup paddling industry. While World Championships and high-performance paddles and fins have become synonymous with the Black Project name, Freeman never lost sight of those humble roots and his original goal: Help more people enjoy the experience of being on the water. What was your career path/background before

READ MORE »
How To Measure SUP Paddle Shaft Stiffness

How To Measure SUP Paddle Shaft Stiffness

Understanding shaft and SUP paddle flex will help you make an informed paddle buying decisions; remember that in general, heavier paddlers need a stiffer shaft whereas lighter paddlers need a softer shaft. To be able to compare shafts we need a precise way of measuring flex. By understanding how shafts bend under load we are able to fine tune your paddling experience. To measure the flex of our shafts we: Support the shaft at two pivot points 150cm apart. Apply 50kg of force to the center of the shaft. Measure the deflection in millimeters. What do the numbers mean? A shaft with a rating of 75 bends 75mm when the 50kg force is applied. What is considered a stiff, medium or soft shaft? Stiff = < 65 Medium = 65 to 105 Soft = > 105 Need help choosing a paddle? ASK A QUESTION Learn more about paddle and shaft

READ MORE »
How Does Paddler Height & Weight Affect SUP Paddle Shaft Flex Choice?

How Does Paddler Height & Weight Affect Shaft Flex Choice?

Too many paddlers are risking injury––because they’re using a paddle that isn’t tailored to their size and needs. And while paddle length and blade size get most of the attention when it comes to customization, shaft flex is just as important. Your height and weight makes a huge impact on the amount of shaft flex you generate, which in turn, makes a huge impact on your paddling comfort, board speed, fatigue and risk of injury. To better understand how to strike the optimal balance between paddle shaft rigidity and flex, this guide will explain some basic paddle physics concepts and answer your shaft questions. Learn more the benefits of smaller, shorter and softer paddles.  How Does Body Type Affect Shaft Flex? Let’s start with a quick physics experiment. Take an uncut paddle at 87 inches, hold it at the top and feel the flex as your bottom hand applies force

READ MORE »

INTRODUCING
2022 SUP PADDLE COLLECTION

5-STEP GUIDE TO CHOOSING YOUR NEW SUP PADDLE.

LEARN ABOUT TYPES OF PADDLES, BLADE SIZE, SHAFT OPTIONS, HANDLES & PADDLE LENGTH SO THAT YOU CAN CONFIDENTLY CHOOSE & CUSTOMIZE YOUR NEW PADDLE.

Even the best SUP paddle isn’t ideal for all occasions. Paddlers need to consider a range of factors to determine the best paddle for them. This five-step guide explains the science of how paddles work so you can confidently choose the right paddle for your needs.

5-STEP GUIDE TO CHOOSING
YOUR RACE OR TOURING SUP FIN.

LEARN HOW FINS HELP YOUR PADDLING, TUNE YOUR BOARD, SOME BASIC FIN SCIENCE & FIN BOX TYPES SO THAT YOU CAN CONFIDENTLY CHOOSE YOUR NEW FIN.

Different SUP disciplines, conditions and skill levels call for different types and sizes of SUP fins. Finding the fin setup that works best for your paddling style is easier than ever. This five-step guide explains the science of how fins work so you can confidently choose the right fin for your needs.

INTRODUCING
2022 SUP RACE FIN COLLECTION

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