Standup paddling isn’t just a single sport, but rather many different watersports wrapped up into one incredible community. Paddlers may come from different backgrounds, but ultimately discover that SUP’s appeal comes from its diversity of opportunities. Just consider that an avid Read More

Our 2022 SUP paddle collection features 9 premium SUP paddles for SUP racing, surfing, foiling, touring and more. Read More

Don’t let @kookoftheday discourage you, SUP surfing is an absolute blast. Not only will you end up getting more waves per session, but they will often be bigger, longer, and cleaner rides. However, before you go charging out into your local lineup, these beginner SUP surfing tips for 2021 Read More

Too many paddlers are risking injury––because they’re using a paddle that isn’t tailored to their size and needs. And while paddle length and blade size get most of the attention when it comes to customization, shaft flex is just as important. Your height and weight makes a huge Read More

The higher the carbon content, the better the paddle, right? Well, it’s a little more complicated. Typically, paddles with a higher carbon content are more expensive, lighter and offer faster reflex characteristics. By reducing weight, this allows the paddler to experience less fatigue and be Read More

Safer, Lighter & Stronger SUP Paddles In the early days of SUP, there was one particular issue with paddles that really bothered us––the simple act of paddling was damaging our boards. Paddles with sharp edges and pronounced joints (which many brands still use) would cut into our boards, Read More

If protecting your SUP paddle is important to you, getting a paddle bag should be a no-brainer. Our premium utility SUP Paddle Bag is padded, variable length, lightweight, and low absorption—ideal for long days at the beach or at events. Inspired by our worldwide travels with the Black Project Read More

There’s a secret to becoming a better paddler that rarely gets mentioned, learn to adjust your equipment. If you want to get the most performance out of your paddle stroke, you need to start fine-tuning your paddle. Read More